Built for publishers who are tired of losing readers
Every online publisher faces the same impossible trade-off: lock content behind a paywall and lose 95% of your audience, or give it away and watch ad revenue shrink year after year.
There's a third option.
The Problem
Online publishers are stuck between two broken models:
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Ad revenue is in decline — Programmatic CPMs keep falling. Ad blockers are everywhere. AI-generated summaries bypass your content entirely. The ad-supported web is eroding.
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Subscription fatigue is real — Readers won't sign up for yet another $10/month subscription. You convert maybe 2-5% of visitors. The other 95% hit the paywall and leave — taking their attention and potential revenue with them.
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Casual readers are invisible — The majority of your traffic comes from search, social, and shares. These readers might pay for this article, but they'll never commit to a subscription. Today, you either let them in for free or shut them out entirely.
Our Solution
YouMe Identity enhances publishers' paywall with verified reader identity:
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Instant reader verification — No signup forms. No "create an account" friction. Readers authenticate with their YouMe Identity in one tap. You know they're real (human, verified, unique) without asking them to fill out anything.
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Flexible monetization — Go beyond all-or-nothing subscriptions. Enable per-article purchases, day passes, credit bundles, or cross-publisher access pools. Let readers pay for what they actually want.
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Direct engagement, privacy-compliant — Reach your readers through identity-verified channels without harvesting personal data. GDPR and privacy compliance by design, not by workaround.
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Bot and AI detection — Distinguish human readers from scrapers and AI crawlers at the identity level. Enforce access policies based on verified identity, not easily-spoofed browser signals.
How It Works
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Reader arrives at your site — They tap "Sign in with YouMe Identity" (or authenticate silently if they've visited before)
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Identity is verified instantly — Cryptographic verification, no passwords, no email confirmation loops
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You set the terms — Free tier, metered access, micropayments, subscriptions — whatever model fits your content
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Reader engages on their terms — They control their identity and data. You get a verified, reachable audience.
Interested?
We're working with our first publishing partners now. If you're an online publisher looking for a better way to monetize content and engage readers, we'd love to talk.
This is the first application of our user-centric identity platform. The same technology enables opportunities across many other markets.